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SHINRAI

Advertising I – Everyday Objects

A concept advertisement made for Shinrai Shears – A scissor for hair dressers/stylists. 

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Shinrai decided to expand to other markets once their product became a known-name brand for salons; Opting to bring their trust and care to others outside its homeland.

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Shinrai had no media presence for their new markets so we had to find their style, blending japanese minimalism with american advertising styles. Ultimately settling on close-up action shots with the product in use, and a full product image outlining what makes shinrai different.